Metrics to be Monitored in a Law Firm Website.
The law firms have not been left behind in the use of internet to further their course. Website marketing has been adopted by most law firms. The main purpose of these websites is to turn the visitors into clients. This can be achieved by improving the appearance of the website. The other factor that affects the performance of a website is the use of the latest plugins. The more visitors are converted into clients, the more a law firm will earn. There are ways in which a law firm can make their website to be effective.
Law firms are made of different types. Examples are the commercial law firms, and the firms that deal with the personal injuries. The factors that play major roles in the performance of a website are the same irrespective of the type of the law firm. It is important to identify the right metrics. This will allow the law firm to compete effectively with the other firms. The most important metrics are only three. These metrics are described as follows.
It is important to monitor the number of visitors on a website. The law firms should be keen on the number of people visiting their page on a monthly basis. The design of the website is vital in determining the number of people visiting a website. There are other factors too that influence the number of visitors to a website. These are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. It is necessary to know the reason for a rise or a fall in the number of visitors to a web page. Another thing about this metric is that a law firm should know how most of their visitors arrive at their website. Search engines and social media sites can be the source.
The other metric is the bounce rate. As much as there are many visitors on the website, their stay should not be short-lived to a few seconds. The increase in the bounce rates are caused by the visitors with the habit of clicking on one page. Pressing a back button on the browser, typing a different URL into a browser, and closing the tab or browser window are some of the activities that contribute to the high bounce rates. If this happens, one should identify the cause. The analysis of this factors requires one to reduce the bounce rates every month.
Conversion rate is the other factor. This is practically the number of the new visitors that are successfully turned into clients. Potential clients are the visitors who call or email the firm, those who fill the inquiry form and also those that download the free report or white paper.