Using SEO to Look for Cannabis Jobs Candidates
Today, even though the battle for the legality of cannabis rages on, there are already a lot of companies that are into the business in states where it is considered legal. The cannabis business has grown to be a billion dollar industry and many companies are looking for more talents to work for them in the business. However, there are still many people hesitant to join these types of companies because of the nature of the company and the product that they are dealing with. Companies have found difficulty in offering cannabis jobs to people and find the right talent to use in the business. One way to look for talent, though, is to treat your talent search as a product that you need to sell in the market. If your treat your cannabis job posting as a product you want people to buy, then SEO is the right tool to reach your target audience. Below are some ways to reach your target audience for your cannabis job posting.
When you do your job posting you should let people know the kind of job that they will do. If you are putting a job title and job description, do it in an honest, straightforward manner; something that reflects the true nature of the job. There are many talents out there interested in cannabis and having a job in the industry would most likely interest them too. If you use SEO in your job-candidate search, then you should place ‘cannabis’ or other relevant keywords in your job title and description to help the right people find it.
It is important to make people know where the job position is located. Most people searching for jobs put their location to find jobs where they are. If you add your city to your title and description then this will show up in the most relevant results.
Make sure that you don’t put too much text and long sentences in your job offering so that serach engines will not be turned off. Make it appealing to candidates and search engines as well. You can use small text blocks, bullet points, headers and plenty of space. You will get more responses to your job posting if it is easy to get information from it.
Describe your company so job seekers will know what this is all about. This can help them know what company they are entering and decide if this is what they want. It can help your search results rankings if you put more keywords in your company description.
Using link building can help you achieve top ranking results for your job posting. You put more authority to your website if relevant pages are linked to it. Include your website link in your job description. This can bring candidates directly to your website to know more about your job offering.