How to Learn from Past Logo Failures
Logos are really tricky. When it comes to logo design, every business owner dreams of having an impacting and appealing logo to attract more customers, gaining higher sales and return on investment. In this article, we won’t be highlighting about the famous logos available and used by famous brands, but instead, we will be dealing with the best logo fails. A poorly designed logo can actually catch the eyes of consumers for the incorrect reasons.
In 2012, the Summer Olympic Games was threatened by Iran to boycott the said event because the logo used “ZION” which also refers to a Jewish holy state and the whole country became upset. If you make a logo, it is best to have it tested by an audience before it is published. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. The Sherwin Williams color your world logo has been created in 1905, depicting a classic symbol for many generations, but if this logo is adopted by a new company, it will surely be offensive. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. The controversial Pepsi “bloat” logo reminds us that not all cartoon logos are effective, most especially if it brings the opposite results. Of course, the Pepsi company did not intend to remind their customers that drinking soda is bad for the health, but they missed testing the impact of their “bloat” logo wherein it just looks like a large person wearing a shirt that is too small for his belly. That is why you need to test your logo for an extended period of time using different focus groups to see its possible impact to the general consumers.
Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. Unless you are a graphic designer or a person with a sense of style, it was a wrong move for Gap changing their classic Spire Regular typeface to Helvetica. Gap eventually returned to their classic logo, and we can learn from this mistake by not just relying on what we see on the word processor. The black metal effect looks good for a logo, but if you are not into body piercing or tattoos, find a different theme for your logo.
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